Real Estate Sales and Marketing

Moving beyond conventional marketing programs, Maloney Properties, Inc. (MPI) provides highly successful real estate sales and lease-up services that consistently exceed client expectations. Based on comprehensive market analysis, MPI marketing plans are targeted to achieve maximum sustainable occupancy levels and high resident retention.

MPI leverages the most current web-based solutions, offering everything from property branding and website design to SEO/M, AdWords, social media, e-mail marketing, and listing management for sites including Zillow and Trulia.

MPI has managed hundreds of successful lease-up programs, and our skill set includes comprehensive affirmative fair housing marketing and tenant selection plans to optimize applicant pools and maximize occupancy rates for LIHTC properties.

Core strengths include:

  • Affordable Fair Marketing Plans
  • BRA and DND affordable lottery specialist
  • Tenant Selection Plans
  • Comprehensive Rent Up Programs
  • Affordable Lottery / Waitlist Management
  • Strategic Marketing Campaigns
  • Multi-Lingual Advertising Materials
  • Apartment and Community Staging
  • Website Development with Online Leasing
  • Media Production including Virtual Tours
  • Community Building via Social Media
  • Visit

Leadership and Team

Mark Kelly, Vice President and Regional Manager, is the driving force behind MPI’s innovative marketing approach designed to highlight the vibrancy of our client’s communities. His persistent leadership inspires the Marketing Team to push creative limits and develop cutting-edge strategies that produce unrivaled results.